When sending cold emails, you must remember that you represent your entire company or organization. Don’t forget that you are also representing yourself. Relationships are not built by companies; people build them.
Understand that you aren’t the only person reaching out to them. If you want your message to stick out, it never hurts to put a little personality. Using authentic communication can be a great way to build a dialogue and, eventually, a relationship. Your recipient wants to know that you took the time to contact them.
Here are four ways to add personality to your email and secure a relationship between you and your prospect.
Your full message should mention some of those meaningful moments you’ve shared and prove the recipient isn’t just another sale to you. You’re trying to build a long-term relationship with this person, so reference the little things, follow through on your commitments, and make them feel special.
For example, if your target’s company just received a new round in funding, send them congratulations. It shows that you are committed to chatting with them about their successes, even if it doesn’t turn into a business call. Ultimately, you are building a relationship that can continue in business.
You may be working toward a sale for your company to meet your goals, but you can only do that when you focus your attention on the other person. The first few sentences -- at least -- of every message you send should focus on the person you’re emailing:
“Your company is doing a great job at X. Do you plan to incorporate Y in the future?”
Or for warmer inbound leads: “You recently requested a deck to learn more about X. “
Conversely, the recipient will feel as though you are looking to provide valuable information. It shows that you have an understanding of what their pain points are.
While there’s nothing wrong with being professional in emails, humanizing yourself within the email can go a long way. There is another human on the side of your computer. Show some personality! Share some fun-yet-appropriate pieces of information about your life. Here’s an example that shows a little personality and has small pieces of information that give insight into your life:
I hope you all had a wonderful and relaxing weekend. I spent mine camping and hiking in Colorado. It was a great time and definitely a test of wits.
For our call Wednesday, please take a look at this draft of the proposal, and let me know if you have any questions or edits. After we’ve reviewed this draft, I’ll ensure it’s polished and get it back to you ASAP.
Humanizing yourself in your email will also make the recipient reply with their human side as well. Remember, businesses don't form relationships; humans do.
It never hurts to do a little research on your target before sending out email campaigns. You never know what you can find out. Maybe one of your targets writes blogs on the side; you could mention that you read them. There could be a chance you and your target might have similar interests.
Doing your homework on a target helps you find ways you can connect with people right from the welcome email. You want to demonstrate that you took time to look into your prospect before reaching out; just ensure you don’t overdo it. Too much research can come off as creepy, especially if you're reaching out to a client unsolicited.
In the sales game, you have to get creative. Your targets receive emails daily, so you want to ensure you are sticking out. Businesses love having partnerships with companies for long periods of time. It all starts with the relationship formed between the two points of contact. If you can use these little details to connect with your point of contact, I think you will start to receive positive responses that can eventually lead to closer relationships and closed deals.
How can Key Outreach help with your emails, personalization, and more? Check out this case study of our client, NPRP.
Discover how NPRP, a thriving out-of-home agency, found the ultimate solution for scaling their outreach and driving new business with Key Outreach. As a small to mid-sized agency, NPRP needed a dedicated team to generate leads and free up their valuable time for other critical aspects of their business.
Key Outreach stepped in and developed a customized outbound sales prospecting program from scratch. Utilizing their proven 5-step framework, Key Outreach successfully penetrated cold accounts and generated a continuous stream of new business opportunities. Key Outreach propelled its growth by identifying decision-makers in the market for out-of-home advertising, engaging them with highly targeted content, and facilitating sales meetings led by the NPRP team.
The results speak for themselves: Over 750 meetings delivered, seven-figure revenue generated, and an impressive 7x return on investment. Don't miss out on the chance to experience the same success.
Partner with Key Outreach today to unleash the true potential of your agency. Let us handle your outsourced sales and B2B lead generation needs, allowing you to focus on nurturing relationships and closing deals. Contact us now and take your business to new heights.
